Slogan: Naturally Refined.
Description: We respectively reduce our countries identity to its most essential; linear and perfect. We remember yesterday as it has brought today that guides us towards tomorrow.
An excellent initiative by fellow OCAD (now OCAD University) alumnus Ibraheem Youssef, a Designer & Illustrator, currently based in Boston, MA that has gotten a fair share of attention across the province, country and now the world.
Below, you will find a slideshow outlining our process, a description of the initiative as well as a few applications we followed through on to carry our solution into the real world.
“Recently, CBC.ca published an article showcasing and exploring five logos currently in development by the Federal Government for the country’s 150thanniversary, via a report prepared for the Department of Canadian Heritage.
As a Graphic Designer that has been working in the field of Design for 14 years, I was appalled by the quality and standard of the designs being presented. That sentiment was also shared by many other Designers like myself.
As cries of protest and disgust started to fill the digital airwaves via Facebook and twitter, I decided to do something about it. I went forth and contacted a group of esteemed, professional and award winning Canadian Graphic Designers and Art Directors and challenged them to create something better than what is currently being circulated in the media, and the response was very positive and supportive.
This website is the culmination of our collective efforts. The whole purpose of this activity is to prove that good design does exist in Canada, and as Canadian Designers we believe that Canada deserves better than what is being offered.”